Support. Safety. Strength.
Hull Women’s Aid is a vital support service providing safety, guidance, and emergency resources to women affected by domestic abuse. Our goal was to build a website that not only delivers critical information quickly, but also conveys a sense of calm, trust, and security in moments of crisis.
Designed with empathy and accessibility in mind, the site includes 24/7 telephone support and a discreet, live online chat facility. Its warm visuals and soft tones help reduce distress, while clear navigation ensures users can quickly find the help they need — from refuge services to safety planning.
Project Goals
- Create a safe, approachable, and emotionally sensitive design
- Enable instant access to emergency support and live chat
- Ensure mobile-first responsiveness for users in vulnerable situations
- Maintain privacy and security through best practices
- Provide easy access to resources, services, and contact options
Technologies Used
- WordPress CMS – Secure and easy to update by the organization’s team
- Custom HTML/CSS – For fully responsive, emotionally-sensitive design
- Live Chat Integration – For private, real-time support conversations
- Accessibility Standards (WCAG) – Ensuring inclusive user experience
- Performance Optimization – For quick access under any connection
Key Features
- Prominent 24-hour support phone number across all pages
- Live online chat feature with quick-exit functionality
- Safe browsing experience with discreet design elements
- Clear CTA blocks directing users to help, support, and refuge info
- Downloadable resources and educational material for awareness and outreach
Performance
The website was built to prioritize speed, safety, and availability. Fast-loading, lightweight, and fully responsive, it ensures that women in crisis situations can access help quickly — whether on mobile data, desktop, or in a shelter environment.
Client Feedback
“This website is more than just a digital tool — it’s a lifeline. It’s comforting, clear, and functional. We’ve received feedback from users and staff that it’s made a real difference.”
— Hull Women’s Aid Representative